ITIL Service lifecycle
It is a model whereby the strategy begins with the customer’s desired outcomes.
“Customers don’t buy products, they buy the satisfaction of particular needs.”
This means that what the customer values is often different from what the service provider thinks he or she provides.
Acknowledges that every service provider is subject to competitive forces.
ITIL Service Lifecycle Model

Why ITIL Service Lifecycle?
- Building on a great practice base
- Enabling integration with business process
- Managing services from cradle to grave
- Removing process silos
- Reflecting the public feedback for holistic lifecycle focus